Luisaviaroma Flagship Store NYC

Located at 1 Bond Street in the heart of NoHo, the LuisaViaRoma flagship store marks the Florentine luxury retailer’s first international expansion, a bold statement of Italian sophistication infused with New York’s dynamic energy. Designed by Studio Nardi in collaboration with FROM Architecture, the space embodies a seamless dialogue between tradition and modernity, craft and technology, retail and experience.

Spanning 12,000 square feet over two levels, the store is conceived as a contemporary gallery, where architecture, fashion, and digital innovation converge. A carefully curated selection of Tuscan-sourced materials defines the spatial narrative, juxtaposed against illuminated display elements that highlight the interplay of light and texture.

At the heart of the flagship is a fluid spatial experience, where vintage and contemporary furnishings blend effortlessly, creating an environment that feels both exclusive and inviting. Integrated touchscreen interfaces allow for a seamless transition between the physical and digital realms, enhancing the omnichannel shopping experience. A selection of books, curated in collaboration with Dashwood Books, anchors the entrance, adding an element of discovery and cultural depth.

On the private lower level, a 2,000-square-foot VIP suite offers an intimate and immersive retail experience. Accessed via a dedicated entrance, this space is designed for personalized luxury—featuring concierge styling services, haute couture selections, and fine jewelry presentations. Soft hues and tactile finishes envelop the space, reinforcing a sense of exclusivity and refined indulgence.

Beyond retail, the flagship serves as an experiential destination, hosting cultural activations that celebrate New York’s thriving art and design scene. The LuisaViaRoma New York flagship is more than a retail store—it is a dynamic architectural expression of the brand’s ethos, where Italian heritage meets the vibrancy of New York, fashion meets design, and luxury meets innovation.