Kartell
The Kartell showroom, meticulously crafted by FROM Architecture, develops across two dynamic floors, where the design ethos harmoniously marries the existing spatial openness with strategically placed free-standing walls, transforming the space into a fluid canvas of exploration.
The design narrative unfolds through carefully curated vignettes, where Kartell's diverse product range takes center stage. By eschewing rigid categorizations, each level invites visitors to immerse themselves in a holistic brand experience, where function, material, and finish converge in unexpected harmony.
At the storefront, the architectural interventions serve as subtle yet compelling invitations, guiding the gaze inward to the captivating displays beyond. Side openings offer tantalizing glimpses into the intricacies of the showroom, igniting curiosity and beckoning exploration.
A refined palette of neutral hues and tactile textures envelops the space, providing a sophisticated backdrop that accentuates Kartell's iconic designs. Here, every architectural detail is purposefully crafted to elevate the product experience, fostering a sense of immersion and inspiration.
The Kartell showroom is located on 152 Madison Avenue, at the corner with 33rd Street, in New York City.